For amateur clubs, local sponsorship is the backbone of financial sustainability. Whether it’s supporting new equipment, covering travel expenses, or funding facility upgrades, the contributions from local businesses help keep clubs alive.
Traditionally, sponsorship has been synonymous with pitch signage & jerseys. While these remain valuable, the digital age presents new opportunities that amateur clubs can leverage to maximise revenue.
In-App Sponsorship
At ClubSpot, we understand the evolving needs of clubs and sponsors alike. That’s why our platform includes a dedicated digital sponsorship feature, allowing clubs to showcase up to 10 sponsorship banners directly within their app. Each banner includes:
✅ A sponsor’s logo prominently displayed in the app.
✅ A direct click-through link that takes users straight to the sponsor’s website.
This modern approach to sponsorship transforms traditional advertising into an interactive and measurable marketing channel. Unlike static pitch-side boards, which are limited to in-person exposure, digital sponsorship offers 24/7 visibility to club members and supporters engaging with the app—no matter where they are in the world.
Reaching Club Diaspora Across the Globe
One of the biggest advantages of digital sponsorship is its global reach. Many clubs have strong ties to their diaspora—former players, supporters, and families living abroad who stay connected through the club app. This means sponsors aren’t just reaching people in the local community; they’re also being seen by an audience that remains invested in the club.
The Value for Clubs and Sponsors
Clubs using our digital sponsorship banners are generating an average of €400 per placement, providing a reliable recurring revenue stream. This additional income complements traditional sponsorship efforts.
For businesses, this means: More brand impressions with every app visit. A direct call-to-action that leads potential customers to their website.
How Clubs Can Maximise Digital Sponsorship
Promote It to Local Businesses – Highlight the digital reach and benefits over traditional methods. Bundle Sponsorship Packages – Combine digital banners with pitch signage or event sponsorship for added value. Offer Seasonal Placements – Rotate sponsors quarterly or annually to maximise revenue potential.
As clubs adapt to a more digital world, modern sponsorship opportunities like in-app banners will continue to grow in value. They offer a cost-effective and flexible way for clubs to bring in revenue while providing sponsors with something different than a pitch sign or jersey logo.
If your club isn’t already leveraging digital sponsorship, now is the time to start.
Get in touch with us at ClubSpot to learn how your club can unlock new sponsorship revenue today!
If you would like to learn more about how ClubSpot can help your club grow, click the button below to schedule a free demo:
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