How Newtown Celtic FC transformed their club management and generated over €2,500 from in-app sponsorship, with the help of ClubSpot
Newly founded in 2023, Newtown Celtic FC is an ever-growing football club located in Ballinagh, Co. Cavan. Along with their two adult teams in both the Premier and First Divisions, the club has recently launched their first ever women’s training sessions. The club committee is relatively small, so they enlisted the help of ClubSpot to transform all elements of the club’s administrative processes.
Challenges faced
Like many new clubs, Newtown Celtic FC had challenges with staying organised, generating revenue and keeping club members engaged.
High admin workload in managing many revenue sources.
Raising regular revenues for the club proved a challenge.
The club faced challenges with player engagement due to the absence of a unified platform for members to access news, results, and communicate effectively.
Key Objectives
Newtown Celtic FC had key objectives that they needed from a total club management system:
Streamline internal club processes to reduce administrative work.
Establish key sources of recurring income to aid club growth and development.
Create an easy, fast, and secure online way for members and others to purchase fundraiser tickets.
Build a stronger, more engaged membership base in the club.
Solution
Newtown Celtic FC enlisted our help to achieve its key objectives through the ClubSpot club management platform. This included:
Newtown Celtic FC's very own custom club mobile app that allowed them to source up to 10 sponsors, along with an online web-based fundraising site.
Administrative portal to manage the club’s 50/50 draw, track payments and generate winners.
FREE 2 Hour fundraising consultancy.
Direct 24/7 Access to ClubSpot Customer Success Manager.
ClubSpot fundraising strategy guide.
FREE graphics pack for social media.
ClubSpot fundraising database capabilities and GDPR compliance.
Results
Through the ClubSpot Platform, Newtown Celtic FC has managed to achieve its key objectives and revolutionise its club management:
The average profit per month from the club 50/50 reached €300 during the in-season, and €200 during the off-season.
The ClubSpot platform offered its members and supporters a quick, easy, and secure fundraiser ticket payment method.
A unique database of over 400 purchasers to target for future fundraisers was built.
The clubs custom app allowed them to partner with sponsors from around the area and raise €2,500+ from just 4 sponsors.
The club achieved an easy, low workload way of running internal club processes, including communication with players and management of team schedules.
Over 150 users have downloaded the Newtown Celtic FC custom club app, which keeps them up-to-date with club news, events and fixtures.
Membership purchases have been simplified, and resulted in a growth of club memberships.
Interested in learning about how ClubSpot can help your club achieve similar results?
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